Choosing a smartphone is not getting easier, but it is getting a lot more fun. There are so many amazing models from Apple, Nokia, HTC, Palm, and dozens of other companies, so many options, and so many sizes and specs available. Some emphasize media playback and the camera, others have a spacious keypad for typing up long memos to your boss. The trick: finding that one model that suits your primary needs. It’s often easy to start with the phone and then explain who can use it, but we have taken the reverse approach — you have a need; here are the phones that match your strongest preference.

Proporta is to give iPhone 4 users not impressed with the free bumper they receive from Apple a discount on a case more to their liking

In Smartphone Essentials issue 104 we give you our full verdict on the new iPhone

This month in Smartphone Essentials magazine we’re casting our eyes over Apple’s latest creation, the iPad

Telmap is the latest navigation provider to bring their existing smartphone application to the iPhone, via O2 in the UK

Confused about the ever-expanding number of smartphone platforms

For outdoor pursuits such as mountain biking, hiking, geo-caching or running, the ability to record and follow your tracks and gleam information such as speed, altitude and distance is ideal

Sygic Mobile maps has not quite had the same ticker tape parade as some of its competitors but it still provided all the essential ingredients for solid A-to-B navigation when we tested the latest 7.71.4 version on our iPhone3GS

TomTom is the latest big name navigation player to try and exploit the potential of the iPhone market

A tripod for a camera is a must for any serious photographer, but a tripod for a cameraphone is probably an accessory too far

It has been rumoured for some time now that O2′s exclusive on the iPhone in the UK was set to end in October

Navigon reached the start line first for turn-by-turn iPhone GPS and has released two MobileNavigator products so far- one includes European maps and the other is for the UK only, and they are priced at £79.99 and £52.99 respectively